Info & Ideas
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Purpose

A brief introduction to why this site exists.

 
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You found Adam James MacLennan’s personal site. This is a collection of my professional records and thoughts, some information about me and my family, and repository for everything I feel comfortable putting on the web. To get the disclaimer out of the way, views of this site are my own and do not in anyway represent the views of any company or individual I do work for or do business with.

Why create a personal site in 2020, when that stopped being cool in ~2002? First, I am deeply uncomfortable with social networks being the primary repositories for my online life. I am still a social networking participant but I like the idea of having my content (no matter how unimportant) retained in a way that gives me very close to full control. The second reason is a long history of professional content creation which is mostly unutilized in my current work role. I miss building simple web sites, creating brand stories and pouring over copy, so creating this personal site is a way to keep using some of those skills.